Tourism · Hospitality · Not-for-profit
I help organisations turn community ambition into clear strategy, strong partnerships and practical programs that create value for business and the people and places around them.
Where good businesses and the communities around them move forward together.
From intention to impact
Lodestar Co. helps tourism, hospitality and not-for-profit organisations define where they can make a meaningful contribution, bring the right people together and build initiatives that work in the real world.
From an early idea or start-up through to an established program ready to grow, I can support strategy, partnerships, design, delivery, governance and measurement — as an extension of your team.
How I help
Practical support to establish, strengthen or lead the partnerships and programs that connect commercial opportunity with community outcomes.
Define where your organisation can contribute most, which communities and outcomes matter, and the practical roadmap to move from intention to action.
Corporate responsibility frameworks · Community investment · Destination impactMap the right partners, shape a compelling mutual-value proposition and build the relationships, governance and communication rhythms that keep it working.
Partner strategy · Stakeholder mapping · Relationship developmentTurn an early idea into a credible, deliverable program with clear outcomes, roles, budgets, partners and operating systems.
Training · Employment pathways · Scholarships · Mentoring · EnterpriseLead the strategic and practical work of establishing or strengthening a foundation, not-for-profit or purpose-led initiative, coordinating specialists where needed.
Strategy · Consultation · Business model · Governance coordinationCreate useful outcomes, indicators and reporting that show what is changing, improve decision-making and communicate impact responsibly.
Theory of Change · Indicators · Reporting · Impact narrativesAdd experienced senior capability without a full-time hire — for a defined project, a longer-term contract or a set number of days each month.
Partnerships Lead · Program Director · Foundation Manager · Impact LeadCreate the practical foundations for a new business, program or purpose-led initiative, bringing clarity to the offer, market, partnerships, priorities and path to launch.
Positioning · Go-to-market · Partnerships · Launch planning · Early-stage deliveryWhen to call Lodestar
You want your organisation to contribute more meaningfully to the communities around it, but need a clear place to begin.
Your community activity has grown organically, but it lacks a clear strategy, focus or way to measure outcomes.
You are starting something new — a business, foundation, program or partnership — and want experienced guidance from base camp.
Your partnerships feel transactional and you want them to create stronger, longer-term value for everyone involved.
You need senior partnership or community-impact capability, but not necessarily a full-time executive.
The Lodestar Path
Starting at base camp or joining work already under way, the path creates shared understanding, practical foundations and evidence of what is changing.
Clarify the commercial context, purpose, desired outcomes and what success needs to look like.
Understand the community and stakeholder landscape, existing activity, risks, assets and opportunities.
Identify aligned partners and shape a mutual-value proposition that respects what each party brings.
Develop the program, roles, delivery plan, budget, governance and communications.
Support implementation, measure outcomes and improve or scale what works.
About Belinda
My experience sits at a rare intersection: deep commercial experience across tourism and hospitality, together with hands-on leadership in the not-for-profit sector.
I bring more than 25 years across tourism, travel and hospitality and five years working directly with not-for-profit organisations. Across both, the connecting thread has been my interest in supporting communities, uplifting others and bringing the right people together around shared opportunity.
Lodestar Co. brings those passions and experiences together. I combine commercial judgement, relationship-building and a strong understanding of tourism and hospitality with practical experience in community foundations, partnerships, fundraising, mentoring, education and program leadership.
I am equally comfortable with a board paper, a partner conversation, a program plan, a funding discussion or the practical detail required to move an idea forward.
Work with me
Selected experience
Lodestar Co.
Travel Industry Mentor Experience
Voyages Indigenous Tourism Australia & Anangu Communities Foundation
Australian Indigenous Education Foundation
ABCN
Tourism, travel & hospitality
Learning, leadership & connection
The American Express Leadership Academy and Social Impact Fellowship have strengthened my knowledge of purpose-led leadership, impact design, Theory of Change, governance, measurement, systems change, funding models and storytelling — while expanding my connections across the not-for-profit and social-impact sectors.
More than a decade in the TIME community, including five years as a mentor before stepping into program leadership.
Speaking
Belinda brings more than 25 years across tourism and hospitality, five years in not-for-profit organisations and a warm, curious and grounded perspective to conference panels and industry conversations.
Start a conversation
Share a little about your organisation, the opportunity and where you are in the process. We can then arrange an initial conversation and determine whether Lodestar is the right fit.
